Just as there is no business without something to sell; you do not have a product until you ship it.
What to ship? How to ship? When to ship? Where to ship?
There are many questions that need to be answered before shipping a product. However, one thing always remains true: A product only succeeds if you ship it.
It may be difficult to determine when/if/how/where your product fits. However, you can always reiterate and improve the product for the next release. Every product isn’t as great at version 1 as it will be at version 2, 3 or even 4 or 5!
The most important thing to look at when shipping that version 1 product is: Does this product provide greater value to a set of customers than what I’ll be charging for it?
If version 1 answers a resounding “YES!” to that question, then by all means get it shipped!
Of course version 2 will be more; have more. As will versions 3, 4 and so on. But there will never be a version 2 if version 1 doesn’t come first.
So by all means ship it; take that risk! For your product to succeed you must first ship it!
This blog post is licensed under the Creative Commons Attribution 3.0 United States License, unless explicitly stated otherwise within the blog post content. All other content on this website is not licensed under Creative Commons licensing.